Seeing social media as a passing trend seems to be a viewpoint that won’t die. As pointed out on Heather Mansfield’s Nonprofit Tech 2.0 website, non-profits that embraced social media in its earliest form have the most successful online profiles now, because building an online identity takes work. You need to able to devote time to connecting with the right kind of people, identifying the message you want to convey, interacting with your connections, and keeping your profile up-to-date.
But I hear some of you thinking, Facebook is just the new MySpace, or Bebo, it will die out eventually, why bother? Fair enough, but, and here is the crucial point that I want to get across, Facebook IS NOT social media, sharing and interaction IS. This is why Social Media isn’t going to go away, because it is firmly ingrained in our online experience now, because we don’t give a second thought to sharing a page that we think our friends might enjoy, to commenting, blogging, liking, and connecting. That is what your organisation needs to focus on, no matter what platform you choose to do this on.
If you’re unwilling to utilise all the great (free) social media platforms out there, you can still have a social media strategy built around your website. Have a blog with a commenting system, sharing options on every page, and if someone comments on your blog post, comment back! That way you’re still interacting with people interested in your content.
The only fad in social media is what we’re using; perhaps even how we’re using it, but the figures speak for themselves, we are using social media, and that won’t be changing any time soon.
By Colette Palmer - Business Professional Services Limited, Executive Officer - Communications