Consider the following question and how it applies to you. We received some great feedback around this issue and others in a survey you may have taken part in recently. We also posed this specific question on LinkedIn, directed at a special interest group for non-profits.
We thought the following answer was particularly thought-provoking:
“…having done some involved research for a large NFP earlier this year, what I discovered is that not for profits do not position themselves from a recruitment branding perspective, to attract and be appealing to individuals capable of the role who are positioned in other sectors. A NFP who positions themselves to operate more as a private sector organisation and as a business, become more attractive to those who would be ideal for the role, but are otherwise currently working in other organisations…”
We would love to hear your thoughts around this also – you can comment either directly to rosemary@associations.org.nz or via the comments section at the bottom of this post.
Question – what issues do you think are critical for NFP in attracting and retaining; board members, paid staff and volunteers in associations and charities?
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