The New Zealand Association Resource Centre Trust (NZARC) blog is a place for board members, partner organisations, and subscribers to contribute articles and discuss issues of relevance to the non-profit sector. Contributions are welcome and encouraged.

Twitter for the uninitiated!

Tuesday, July 10, 2012
With Twitter now having over 100 million active users it is helpful to have some general tips about what and when to tweet.

For example suggests that Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays. However, most brands aren’t taking advantage of this phenomenon and, on average, only 19% of the brands’ tweets were published on the weekend. They recommend that tweets be spaced out to include weekends as well as week days. A full copy of the report can be found here.

And, for those who are not using twitter – here are some tips to get cracking:

  • Tweet in the first person sharing your thoughts, information or state of mind
  • Check your replies and mentions, keeping in touch with those who are interested in you
  • Take care of what you say and how you say it – it is on the internet forever
  • Look at using a ‘URL shortner’ to help get the message to 140 characters
  • Try twittering in various ways using different software
  • Tweet it slow – quality is better than quantity

For more about these tips click here

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